1. The segment I am picking is American tourists visiting historical European sites.
2. I don't know anyone currently visiting Europe but I do know people who have visited in the past. These people are also likely to visit again so they are a good example of our target market.
3. Interview 1 - The first person I interviewed was my father. Two summers ago we traveled to Europe together where we came up with the idea for an augmented reality experience. He is most aware of the need while planning for a vacation or once he is actually at the site itself. The more historic and ruined the site the more aware of the need he became.
Interview 2 - The second person I interviewed was my roommates mom who just cam back from visiting Europe. She had never thought of this before but said that if she was aware of this need while there she would have been willing to search for a solution. If there had been a physical place renting units or she had seen people walking around with units this probably would have made her realize the need and she would have rented one as well.
Interview 3 - The third person I interviewed was my grandmother who is planning a trip to Italy. She was completely unaware of this need and I had to give her a fairly through explanation of what augmented reality was. Once she understood she thought it was super cool and wanted to try it. However she said the only way she would do it is if it was all set up for her and all she had to do was put it on. I think many older people who are not as comfortable with technology would feel this way.
4. They google their need first. They look at tourism blogs and reviews of places. They also look at a sites website if it has one, and for tour agencies. They generally search for virtual and augmented reality or use the names of popular VR devices like google cardboard. Sites must be in English to cater to American tourists. Then after google they turn to friends or family that have visited that or other similar sites.
5. Most people are not aware of the need. People are willing to download an app but augmented reality, AR, requires some viewing device.If people are actually on location already they are willing to look around for something they can rent. People often realize this need while on site but do not think of it before getting there.
6. This segment is often not aware of this need simply because it is something they have never thought of before. However upon hearing or realizing about the need most people become interested in finding a solution. Some are willing to search for a solution harder than others but most are at least willing to do a quick google search. Unfortunately AR requires a viewing device, even if it is phone based AR. This would mean there would probably have to be some sort of device rental service on site.
This is a very creative idea and could be used for many different purposes. I believe with the fact its a need that people aren't aware of because it has never been thought of should bring up the idea for its purpose to be used for many possibilities. I agree with your father in this aspect where the need is most noticeable while planning a vacation. This could bring a new era of research where the first thing tourists do is research places before they go. I believe adding more possibilities to its use will make it very popular but I really liked your post.
ReplyDeleteHey! I think you got a lot of useful information from your interviews. I guess people could solely use your product to get the traveling experience or you could even sell it to people who want to virtually see the place before they visit which is really cool. I feel like an older audience would love your product but it would have to be extremely simple for them to use or I do not think they will bother with it.
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