18A – Create a Customer Avatar

My customer is an American or Western European tourist. Probably between the ages of 20-60. If they are on the upper end of this range, they don't feel old. If you asked them they'd say their a "cool old person". Since they can afford to be traveling I believe they are at least middle class. For Americans probably upper middle class since going to Europe is expensive. They are technically friendly, meaning they don't get intimidated by technology, the younger someones age the better for this often.

They enjoy reading and enjoy reading history and historical fiction. They may or may not have children. If they do have children they are not young but rather teenagers or adults. Since they are interested in history enough to pay for an enhanced view of these sites they must have an interest in history. Its a very intellectual experience your paying for so I believe that the person would probably be well educated. They are probably socially liberal, do to a willingness to try new things.

I believe I am very similar to my customer avatar and for good reason. I thought about using VR and AR to enhance travel while I was standing in the colosseum. I was standing there thinking of how cool it would be to see it in its former glory. In that moment I absolutely would have purchased a VR or AR headset so I could get a better feeling of the place.

I feel that this might not actually be my most ideal customer in reality. Maybe the asian tourist market would be more friendly to the idea. However this is impossible to know without proper market research.