15A – Figuring Out Buyer Behavior No. 2

1) Interview 1 -  The first person i interviewed was my mother. She is currently visiting eastern Europe. She reported that price compared to quality mattered the most. Since this is already an expensive vacation I think many people may be willing to spend a little extra for a potentially once in a life time experience.

They are most likely to us a credit card if the service was offered from a physical location near the historical site. If the service was offered where there was not a physical location and it could exist only using hardware the customer already has such as a phone it would change the distribution method. It would then be strictly software so customers would buy it through an online store.

The quality of the experience is what determines whether the purchase was worth it for her.

2) Interview 2 - The second person I interviewed was my old employer. He just went on his honeymoon. He said that if the experience was really amazing he would be willing to rent special hardware to experience it. If the experience was pretty good he would be willing to use it only if it could be run on a phone or tablet.

He would be most likely to download the service online to a mobile device. Probably thought the apple app store or the google play store.

The easier we make it to use this software with minimal hardware the more people will be willing to use it. This would also eliminate a lot of cost in having actual physical locations.

3) Interview 3 - The third [person I interviewed was the wife of my former employer, mentioned above. For the most part she agreed with her husband. She said her husband would probably buy it since he is more technically savvy. This made me realize that there are non-tech people who may be intimidated by the service but would be interested in what it has to offer. One point she did raise was that it might be a deterrent if the AR headset looks bad. People will not want to walk around wearing it if it is ugly and strange looking.